Intel Rebranding

Intel, the world's biggest chipmaker, will launch a new corporate slogan next week as part of a major rebranding. The "Intel Inside" phrase is out, and the company will now encourage consumers to "Leap Ahead". Intel will also change its logo, replacing the one featuring a lowered "e" with one showing an oval swirl surrounding the company name. The firm wants to re-position itself as providing the technology behind many digital products, not just PCs.