Nivea Goodbye Cellulite Sofa

During Miami Fashion Week, Nivea was in South Beach once again to promote its GOODBYE CELLULITE product. To celebrate swimwear designer Shay Todd’s new collection, Nivea fashioned exclusive GOOD-BYE CELLULITE sofas for the event. You could call it a product demonstration carried out when our target thinks about cellulite the most. Never one to take a backseat even to bikini models, the Nivea sofas were bona fide conversation pieces during the soiree.

Advertising Agency: TBWA\Chiat\Day, New York, USA
Creative Director/Copywriter: James Cheung
Art Director: Peter Unger
Production Manager: Joni Adams
Account Supervisor: Emily Stanford
Furniture Builder: Dune
Hand Lettering: Andre Trenier