In a world of too many options and too little time, our obvious choice
is to just ignore the ordinary stuff. Marketing guru Seth Godin spells
out why, when it comes to getting our attention, bad or bizarre ideas
are more successful than boring ones.
Seth Godin is an entrepreneur and blogger who thinks about the
marketing of ideas in the digital age. His newest interest: the tribes
we lead.
Advertising Agency: TBWA\Neboko, Amsterdam, Holland
Art Director: Edward Romunde
Copywriter: Robert den Bremer
Photographer: Thomas Pelgrom
ADESF Smoking Awareness from NEOGAMA/BBH Sao Paulo, Brazil.
Entfacht durch die gescheiterte Patent-Registrierung für einen Smiley 
durch einen russischen Werbeagentur-Inhaber, ist das Interesse an den kleinen "Emotions-Verdeutlichern" mal wieder etwas angestiegen. Ich bin nun auf Smileys gestoßen, die nicht so schöne Erinnerungen wecken und moralisch doch sehr bedenklich sind.
Der In-Designer Tom Ford (ich berichtete) setzt auf Provokation, wie man bei der Spring/Summer 2008 – Kampagne sehen kann.
“Reincarnation sucks. Live now.”
Advertising Agency: Mortierbrigade, Belgium
Creative Directors: Jens Mortier, Joost Berends, Philippe De Ceuster
Photographer: Frieke Janssens
Customer: TMF Music Channel
In a world of too many options and too little time, our obvious choice
is to just ignore the ordinary stuff. Marketing guru Seth Godin spells
out why, when it comes to getting our attention, bad or bizarre ideas
are more successful than boring ones.Watch the video:
Jonathan Harris wants to make sense of the emotional world of the Web.
With deep compassion for the human condition, his projects troll the
Internet to find out what we’re all feeling and looking for. Watch the video:
