
Claim: Life’s Hard When You’re A Fat Dog
Slogan: Master Dog Light – All the flavor, less calories.
Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Art Directors: Andres Echeverria, Cristian Costa
Copywriter: Tomas Cisternas
Photographer: Patricio Pescetto
Illustrator: Ricardo Salamanca
Tags: Dog



