Since the beginning of the furor over Facebook, many users have fantasized about the possibility of placing a LIKE button in real life. In Japan have made this idea reality, putting a wall with photos of the Japanese-American blogger Rumi Neely in a shopping district of Ginza, Tokyo. People can press the LIKE button to vote each of the photos. The idea has no connection with Facebook, but borrows the spirit of the famous LIKE button, so that people get more involved.
Just when drivers are in the rush hours of the morning, this extraordinary poster from MINI allows them to have a feel on what it’s like to be in the most favorable position at the start of a race.
At first sight, it sends message to drivers that they should hurry up. The montage shows the new sleek model of MINI Ace hurling its drivers to speed up from zero to the maximum legal speed and ever further in no time. MINI specially designed this illusion specific for this location.
Agency: Kastner & Partner, Sydney, Australia
Art Director: Darryn Devlin
Photographer: Mat Baker
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